Matosinhos shines at B-Travel, el saló del turisme, in Barcelona

With its rich gastronomic tradition and appealing tourist offerings, Matosinhos once again stood out at one of the most prestigious international tourism fairs, B-Travel, held in March 2023 at the Montjuic venue in Barcelona.

With the support of the regional entity Turismo Porto e Norte de Portugal, this participation reinforced its international promotion strategy. Matosinhos has solidified its name as a leading destination by engaging in constant dialogue with other cultures and tourist locations, with a particular focus on gastronomy, water sports, the Camino de Santiago, and contemporary architecture.

Matosinhos' presence at B-Travel featured various promotional activities organized by the City Council team, highlighting the city's potential for a discerning audience seeking unique experiences. Among the highlights were tastings of local preserves, a living example of the "Matosinhos World's Best Fish" brand.

Participating in this event aligns with the city's ambition to promote its tourism and gastronomy offerings beyond borders. This strategy has resulted in significant returns, contributing to the growth of visitor numbers in the city and the revitalization of the restaurant sector.

Matosinhos has placed a strong emphasis on sustainable tourism, respecting local identity and valuing local products. Its presence at events like B-Travel has allowed the city to increase its international visibility and foster the exchange of experiences and knowledge with other regions and cultures.

This approach has enabled Matosinhos to attract quality tourism that values authentic experiences and local identity, thus contributing to the sustainability of the restaurant sector by supporting the use of local products and preserving traditional culinary practices.

By participating in B-Travel, Matosinhos reaffirms its position as an excellent tourist destination, showcasing its ability to engage in cultural exchange and share experiences with other destinations. This participation once again highlights the city's ability to reinvent itself and innovate while preserving the authenticity and appreciation of its gastronomic and cultural heritage.